Privacy Policy

We appreciate your visit to our website and thank you for your interest in our company, our products, and our web pages. Protecting your privacy when using our web pages is important to us. Therefore, please take note of the following information:


We primarily use personal data to process orders. This also includes the transmission of data in the extent required for delivery to the shipping companies commissioned by us in each case and the transfer of payment data to our financial service providers commissioned with payment processing.

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing: With your permission, we may send you emails about our store, new products and other updates.


How do you get my consent?

By using this site, you agree with the terms of this Privacy Policy. Whenever you submit information via this site or visit it, you consent to the collection, use, and disclosure of that information in accordance with this Privacy Policy. Use of this website signifies consent to this Privacy Policy. If you have objections to this Privacy Policy, do not use this Website.

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Jakewell International Trading Co., Limited uses the data communicated by the customer to fulfill and process the order. The data of the customer is passed onto the shipping company commissioned with the delivery as far as what is necessary for the delivery of the goods. In order to settle payments, Jakewell International Trading Co., Limited transfers the payment data of the customer to the house bank or payment service provider of Jakewell International Trading Co., Limited. With complete processing of the contract and full purchase price payment, the data of the customer are blocked for further use and completely deleted after the expiry of tax and commercial law. 


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Web Tracking

We use web tracking tools, such as Google Analytics, for analysis and marketing purposes, in order to improve our online activities and offers, and make them more attractive for you.



This website uses Mouseflow, a web analysis tool of Mouseflow ApS, Flaesketorvet 68, 1711 Kopenhagen, Denmark, to record randomly selected visits (only with an IP address in anonymous form) in order to thelp us research website issues and improve our visitors’ experience. When enabled, Mouseflow records mouse clicks, mouse movements, scrolling activity and may record text you type in this website, excluding text input in password fields (only with an IP address in anonymous form). These records allow to play back certain website visits on a random basis and to derive potential improvements for the benefit of website from those records. The information is not personally identifiable and will not be passed on. Mouseflow does not track your browsing habits across other web sites or text inputted in password fields. You can object to the Mouseflow web analysis at any time by setting a permanent opt-out cookie. You can download and install the opt-out cookie available under the following link: more information, see Mouseflow’s Privacy Policy at

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google”). Google Analytics uses Cookies, text files which are stored on your computer. The information generated by the cookies about your use of the website will normally be transmitted to a server in the US, where it is stored.
In the case of activating an IP anonymizer for this website, your IP address will however be abbreviated by Google within the member states of the European Union or within other member states to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be transmitted to a server in the US, where it is abbreviated. On behalf of the website operator, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide further services connected to the website use and the internet use for the benefit of the website operator. Note that the information may be transferred by Google to third parties, 
The IP address transmitted by your browser in the context of Google Analytics will not be linked to other data retrieved by Google. You may prevent the storage of cookies by making the appropriate settings in your browser. However, we should point out that in that case you might not be able to use the full functionality of this website. You may permanently refuse Google to collect data generated by cookies regarding the use of the website (including your IP address) and to process them by downloading and installing the browser plugin available under the following link:

Google Tag Manager

This Webseite uses Google Tag Manager. This enables website tags to be managed through an interface. Google Tag Manager (that implements the tags) is a cookie-free domain and contains no files relating to individuals. The software assists the triggering of other tags, which in their turn may contain such files. Google Tag Manager makes no use of these files. When at domain or cookie level de-actification is undertaken, this action accounts for all tracking tags implemented by Google Tag Manager. The anonymization of IPs in Google Tag Manager is fulfilled by an option that's not visible in the source code of the Website. This internal option is set in a way to fulfil IP anonymization required by German BDSG. If you have enabled Java Script in your browser and you do not have a Java Script Blocker installed, your browser may submit some data to Google. We are not aware of the data that Google collects, receives, and for what purposes Google uses this data. More Information on Google Tag Manager can be found here: , or . 

Google AdWords Conversion-Tracking

This website utilizes the online advertising program "Google AdWords” and the conversion tracking within the framework of Google AdWords. The conversion-tracking cookie is set on the user’s browser, if he clicks on an ad delivered by Google. Cookies are small text files, which the internet browser places on your browser. These cookies lose their validity after 30 days .They are not used to acquire personal identification data. If the user visits a certain page of this website and if the cookie has not yet expired, Google and we will be able to tell that the user clicked on the ad and was forwarded to this page. Each Google AdWords client gets a different cookie. Thus, cookies cannot be tracked via the website of AdWords clients. The information collected by the conversion cookies are used to provide aggregate conversion statistics to AdWord clients who have opted-in for conversion tracking. Clients are informed about the total number of users who clicked on the ad and were forwarded to a conversion tracking tag page. However, they do not get any information enabling them to identify users personally. If you do not want to participate in the tracking program, you can refuse the use of this program by easily deactivating the google conversion-tracking cookie via your internet browser through the user settings. In this case, you will not be included in the conversion tracking statistics. Further information concerning Google data privacy can be found at

Google Retargeting 

This website uses retargeting technology of Google Inc. (“Google”). This technology enables us to target visitors of our website with interest-based ads who already have shown interest in our shop and in our products. The ads are displayed by using a cookie-based analysis of the previous usage data. Personal data will not be stored. In the case of retargeting technology, a cookie will be stored on your computer or your mobile devices in order to collect anonymized data about your interests and adapt ads specifically according to the stored information. Cookies are small text files stored on your computer or your mobile devices. They help us to display ads, which are most likely to correspond to your product and information interests. You may permanently refuse the setting of cookies for advertisement purposes by downloading and installing the browser plug-in using the following link:
You will find further information as well as our privacy policy regarding advertisement and Google here:

Youtube Videos

Our website uses plug-ins of the website YouTube operated by Google. The YouTube service is provided by YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.This website uses the Youtube embedding functions for display and playback of videos offered by "Youtube". When the playback function of embedded Youtube videos is started, the provider sets "Youtube" cookies in order to collect information on users. According to indications from "Youtube", the use of those cookies is intended to record video statistics, to improve user-friendliness and to avoid improper actions. Regardless of whether the embedded video is played back, a connection to the Google network "double click" is established when visiting this website. This may trigger further data processing beyond our control. Further information on "YouTube" data protection can be found in the provider's data protection statement at

 When you visit one of our pages featuring a YouTube plug-in, a connection to the YouTube servers is established and YouTube is informed about which of our pages you have visited. If you are logged in to your YouTube account, YouTube will be able to associate your web surfing activity directly with your personal profile. You can prevent this by logging out of your YouTube account. Further information on YouTube’s use of your data can be found in the YouTube Data Privacy Statement under


Plugins from the social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA) are integrated into our pages. The Facebook plugins can be recognized by the Facebook logo or the “Like Button” on our website. An overview of the Facebook plugins can be found here:

A direct link between your browser and the Facebook server is made via the plugin when you visit our website. Facebook thereby receives the information that you have visited our website, even if you do not have a Facebook user account or are not currently logged into Facebook.This information (including your IP address) will be sent directly from your browser to a server from Facebook in the United States and stored there. When you click on the Facebook “Like button” while you are logged on to your Facebook account, the contents of our website can be linked to your Facebook profile. This makes it possible for Facebook to associate your visit to our website with your user account. We would like to point out that we, as provider of the website, receive no knowledge of the content of the transferred data or of its use by Facebook. Further information on this can be found in Facebook’s privacy policy statement at

If you are a member of Facebook, and while visiting our website are logged into Facebook, Facebook due to information sent by the plugin recognizes which particular webpage of our website you are currently visiting and assigns this to your personal Facebook user account regardless of whether you activate one of the plugins. Should you then activate one of the plugins, for example by clicking the "I like" button or by submitting a comment, this will be sent to your personal user account with Facebook and stored there. 

If you do not wish Facebook to associate your visit of our sites with your Facebook user account, please log out of your Facebook account. Further information on this can be found in Facebook’s privacy policy statement at


On our website so called social plug-ins ("plugins") of the online service Instagram are applied which are operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The plugins can be recognized by the Instagram logo, for example in form of an Instagram camera. A list of Instagram plugins and their look can be found under:

If you request a page of our website, which contains such a plugin, your browser will build up a direct connection to the servers of Instagram. The content of the plugin will be directly transmitted from Instagram to your browser and integrated into the page of the website. By integrating the plugin, Instagram obtains the information that your browser has accessed on the corresponding page of our website, even if you do not have an Instagram profile or if you are not logged into Instagram. This information (including your IP address) will be directly transferred to and stored on a server operated by Instagram in the USA.   

If you are logged in with Instagram, it will be able to assign your visit of our website to your Instagram account. If you interact with the plugins, such as pressing the Instagram camera button, the corresponding information will be sent directly to a server of Instagram and be stored there.  The information is also posted on your Instagram account and can be seen by your contacts.

For information on the purpose and extent of data capture and the further processing and use of data by Instagram,  as well as your rights in this regard and turn-off options for the protection of your personal privacy, please refer to the Instagram data protection information:

If you do not want Instagram to collect data about you via our internet website and to link this directly with your data stored on your Instagram account, you need to log off from Instagram before going to our website. 


In the case of registration for our newsletter, we collect and process your personal data (in particular, e-mail address) for the sending of information about news, information about our products, special offers, and other customer information.

To provide our news we use MailChimp, (The Rocket Science Group, LLC, 512 Means Street, Ste 404 Atlanta, GA 30318  - "TRSG" ), which provides online tools that can be used to create, send, and manage emails. When you register for our newsletter, the data you provide during the newsletter registration will be transferred to MailChimp and stored there. MailChimp may collect personal information, such as distribution lists which contain email addresses, and other information relating to those email addresses.

MailChimp may transfer this information to third parties where required to do so by law, or where such third parties process the information on MailChimps’s behalf. MailChimp collects information about when you visit the website, when you use the services, your browser type and version, your operating system, and other similar information.

MailChimp is based in the United States of America (USA) and the information collected about your use of the website (including your IP address) will be transmitted to and stored by MailChimp on servers located outside Australia. 

MailChimp offers comprehensive analysis options on how the newsletters are opened and used. These analyzes are group-specific and are not used by us for individual evaluation. In addition, MailChimp uses Google Analytics as an analytical tool and possibly incorporates it into the newsletter. For more details on Google Analytics, see Google Analytics & Google Retargeting on this page.

We are required to inform you that by subscribing to our eNewsletter:

  • You consent to your personal information being collected, used, disclosed and stored as set out in Mail Chimp’s Privacy Policy and agree to abide by Mail Chimp’s Terms of Use.
  • You understand and acknowledge that this service utilises a MailChimp platform, which is located in the United States of America (USA) and relevant legislation of the USA will apply.
  • Australian Privacy Principle 8.1 contained in Schedule 1 of the Privacy Act will not apply.
  • You understand and acknowledge that MailChimp is not subject to the Privacy Act 1988 (Cth) and you will not be able to seek redress under the Privacy Act 1988 (Cth) but will need to seek redress under the laws of the USA.

You can opt-out of our mailing list if you choose the ‘unsubscribe’ service provided by MailChimp in every email, or contact us.

You can also disable or refuse cookies or disable Flash player; however, you may not be able to use the services provided by MailChimp if cookies are disabled.

For more information about MailChimp and the privacy of MailChimp, please visit:

If you no longer wish to receive our newsletter you can simply contact us and we will remove your email address from our mailing list.


This website uses Userlike, a live chat software provided by Userlike UG. Userlike uses "Cookies", text files placed on your computer, enabling you to have personal real-time chats on this website. The data collected won't be used to identify a visitor personally and neither will it be aggregated with any personal data of this user. For more information about Userlike, please visit:


With the help of the partner "Trusted Shops", it is possible to evaluate our online shop as well as our products. Personal data will be stored in the process. On the basis of technical events, it is possible that a person's reference can be made. This is only used to ensure the evaluation and to anonymous evaluations. The data that you submit to a review is not used for advertising purposes. For more information about Trusted Shops, please visit:


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


Cookies cause no damage to your computer and contain no viruses. They are small text files stored on your computer by your browser and serve to make our offering more user-friendly, effective and safe, and accessible only to the websites which create them.

Our website may from time to time use cookies and log files for statistical analysis, to understand user behavior, to administer the site, to tailor the information presented to a user based on their preferences, and to improve user experience.  Any information gathered by our use of cookies is compiled on an aggregate, anonymous basis.

We use cookies on our online website on various pages to make the use of our website comfortable and to enable the use of certain functions, in particular, to provide a comfortable shop experience.

‘Session cookies’ cookies that automatically deleted when you leave our website. Other cookies remain on your device until you delete them. These cookies allow us to recognize your browser when you visit our website again.

You can adjust your browser settings so that you are informed every time a website wants to store a cookie on your device. This allows you to accept cookies only in selected cases, to refuse cookies in certain cases or in general, and to automatically delete cookies when you close your browser. If cookies are deactivated or refused, some of the functions of this website may not work properly.

Most web browsers automatically accept cookies, however, you may delete, or disable cookies by following the instructions at

Here is a list of some of the cookies that we use. We’ve listed them here so you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

Contact Options 

Our site provides visitors with various functions that are used to collect, process, and store personal data

If you send us inquiries by e-mail or via the contact form, your details will be saved from the e-mail, including the contact details you provided there, in order to process the inquiry and in case of follow-up questions. We do not pass on this data to any third party without your explicit consent.

Server Log Files

We automatically store information in so-called server log files which your browser automatically transmits to us. These server log files contain the following information: Browser type and version, The IP address of the user, operating system, referrer URL, host name of accessing device, time of server request. These data cannot be associated with individual persons, and they are not correlated with data from any other sources.

This data will not be merged with other personal data that you actively display within the scope of the website.

The server log files with the above data are automatically deleted after seven days. We reserve the right to store the server logs longer if there are facts that suggest the acceptance of unauthorized access (such as an attempt at hacking or a so-called DOS attack).




By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


You are entitled to obtain information on your saved data free of charge and to correct, block or delete this data where applicable. If you have any questions, comments, or concerns about this Privacy Policy or the information practices of this site, questions concerning the collection, processing, or use of your personal data, or if you would like to: access, correct, amend or delete any personal information we have about you - please contact us.